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To coincide with its one-year anniversary on April 18, the Los Angeles Review of Books is re-launching its website in a multimedia platform that will include video, drop-down menus, and new feature articles.
Going Digital
In the first few months after rolling out its Digital Review Copy Module—known to most industry members as e-galleys—at last year’s BookExpo America, Edelweiss had slow pickup in its new service. That began to change toward the end of 2011, and now John Rubin, president of Edelweiss’s parent company, Above the Treeline, believes the program is poised for more rapid growth.
Gail Kump and Eric Kampmann have settled their legal dispute with Midpoint repurchasing Kump’s stock ownership in the company.
Bridget Marmion, who has had long tenures in sales and marketing at FSG, Random House and Houghton Mifflin Harcourt, has started her own firm, Your Expert Nation.
In a deal with Viacom, Amazon Prime members will be able to stream TV shows from MTV, Comedy Central, Nickelodeon, TV Land, Spike, VH1, BET, CMT and Logo.
Here is our monthly look ahead to what we have slated for features, this time for our March issues. Our Calls for Information for different features will appear in PW Daily on a monthly basis, and will be updated periodically.
Design
In September, Harvard University Press tried something a little different. That month the scholarly press announced it was holding an open search for the design of its forthcoming book series featuring English translations of works in various Indian languages. HUP has now found a logo and look for its Murty Classical Library of India—freelance designer Andrea Stranger took home $10,000 for her efforts—and the line remains set for a 2013 launch date.
Marketing
The emergence of author podcasts as a viable and entertaining marketing tool is apparent in the success of three such efforts originating from literary Web sites on the West Coast: Brad Listi’s the Nervous Breakdown, Tom Lutz’s Los Angeles Review of Books, and Tyson Cornell’s company Rare Bird Lit. The three are using podcasts as a way to build readership and bring attention to their sites.
Our Calls for Information for different features will appear in PW Daily on a monthly basis, and will be updated periodically. Individual calls will still also run in the print version of PW, and publicity departments are also to see our full 2012 editorial calendar.
At least one publisher is looking to capitalize on some last-minute changes to Wael Ghonim's upcoming book tour to promote Revolution 2.0.
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