Priscilla McKinney is the fifth of five girls who traveled the world singing, in matching dresses, giving puppet shows, and going on a lot of road trips. Thirty-three houses, three countries, five states, four high schools, and a degree in Cultural Anthropology later, she miraculously found her way into her most ideal place in the world: at the intersection of marketing, business, and market research. Priscilla's early experiences made her curious about life, people, places, culture, and the interconnectivity of it all. Intrigued by human behavior and our deep seated need to explain our often purely emotional decisions as logical, Priscilla is not afraid to ask the hard questions. This skill serves her well as she tries to understand what makes people engage, why we buy what we buy, and how we justify buying it. Whether a belief, a product, or a service, the human element must be understood for successful marketing.Whether as a mom, a community leader, a podcast host, or a boss, Priscilla is compelled to inspire others to ask these hard questions, take risks and leave behind the status quo to pursue the truth at the heart of each matter. P.S. Don't give her caffeine. She doesn't need it.